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Wednesday, February 24, 2010

Ooh la la LOLA: Go Daddy.com

Last week in my electronic media class we learned how to script a commercial. There was one particular super bowl commercial that was actually banned from airing. We scripted it, and it's pretty funny. Check it out and follow the script!!!



SCENE #1: ESTABLISHING SHOT - OUTSIDE LOLA'S MANSION - DANICA, LOLA, FANCY CAR.
Cheesy keyboard music.
Danica: (Presenting Lola) Meet Lola.
Lola: (Twirling hands) Mmmm. Hmmm
.

SCENE #2: CLOSEUP SHOT - ON LOLA'S FOOTBALL PORTRAIT.
Cheesy keyboard music continues.
Danica: The day he retired from football...

SCENE #3: CUT TO MEDIUM SHOT.
Crowd cheering.
Danica: Lola started chasing his biggest dream

SCENE #4: CUT TO ESTABLISHING SHOT- IN LIVING ROOM WITH MANEQUINS, CHANDALEER, PHOTOGRAPHY EQUIPMENT, FABRIC ROLES SCATTERED, SCATTERED HOUSE GUESTS. LOLA AND MODEL ON LEFT, DANICA ENTERS ON RIGHT. ZOOM IN SLOWLY TO MEDIUM SHOT TOWARDS LOLA AS DANICA WALKS IN FRAME TO MEET THEM.
Cheesy horn music playing.
Danica: A business of his own… Lola’s first step…
Lola: (WAVING HANDS) Mmhmmm (AIR KISS)

SCENE #5: CUT TO CLOSE UP: LOLA IN LIVING ROOM.
Danica (VO):…with go daddy.com.
Lola: (GASPING WHILE BRINGING HAND OVER MOUTH IN PRAISE)

SCENE #6: DANICA ENTERS OFFICE. LOLA ON LEFT, COMPUTER WITH SCREEN AT GO DADDY WEBSITE AT RIGHT.
Danica: …and with go daddy’s easy to use e commerce tools…

SCENE #7: CUT TO CLOSE UP- COMPUTER SCREEN AT LOLA’S LINGERIE WEBSITE POWERED BY GO DADDY.
Danica: …Lola was soon selling his line to the world.

SCENE #8: PAN TO CLOSEUP OF LOLA.
Lola: OOH WEEE!

SCENE #9: OUTSIDE IN BACK OF HOUSE. POOL, DANICA AT SIDE WITH KNEE UP. BEACH BALLS, SCATTERED POOL GUESTS DANCING AND TALKING, DJ IN BACKGROUND. LOLA LAYING ON FLOATIE AND HAVING A DRINK ON LEFT.
Danica: Lola dreams big…
Lola: Uh Huh.
Danica: …and whose to argue?

SCENE #10: BLANK BLACK SCREEN, LARGE TEXT
Danica: (VO) See now more at Godaddy.com.
Voices: Godaddy!

1 comment:

  1. EXCELLENT scripting here, Sam.

    You capture LOLA almost perfectly.

    Bravo,

    Dr. W

    ReplyDelete